02 / NEXTSTOPNY · DIGITAL DESIGN · BRAND COMMUNICATIONS · REAL ESTATE

DESIGNING ACROSS
A REAL ESTATE BRAND.

As an ongoing agency client, NextStopNY needed design support across a wide range of communications—from its website and property marketing to email, social and company materials. I helped create and maintain a consistent visual presence across those touchpoints.

ROLELead Designer
CLIENTNextStopNY Real Estate
SCOPEWeb · Email · Digital · Print · Social
FOCUSIntegrated Brand
NextStopNY website
NextStopNY email campaign
NextStopNY Instagram market update NextStopNY Instagram market content NextStopNY Instagram market content NextStopNY Instagram market content
NextStopNY offer form
NextStopNY Just Listed postcard front
NextStopNY Just Listed postcard back

SELLING THE PROPERTY
THROUGH PRESENTATION.

A property pitchbook system designed to move from a strong visual introduction into detailed listing information, building context and technical floor plans.

Open NextStopNY property pitchbook showing a living room introduction and 721 Fifth Avenue property description
Pitchbook page showing building amenities and history
BUILDING AMENITIES + HISTORY
Pitchbook floor plan page with interior photography
TECHNICAL PROPERTY DETAIL

BUILDING A CONSISTENT
DIGITAL PRESENCE.

The website supports editorial content and agent discovery through a consistent set of page types—from the main news feed to individual stories, the team directory and detailed agent profiles.

NextStopNY The Latest editorial page
01EDITORIAL INDEXFEATURED STORIES
NextStopNY Beekman Place long-form editorial article
02ARTICLE DETAILLONG-FORM CONTENT
NextStopNY Our Agents directory
03AGENT DIRECTORYTEAM DISCOVERY

TURNING MARKET INFORMATION
INTO CLEAR COMMUNICATION.

Recurring market communications balance branded editorial storytelling with dense information and data.

01 / MARKET OVERVIEW

Monthly market insights organized for quick scanning and audience-specific takeaways.

NextStopNY September 2025 Market Report newsletter
02 / WEEKLY MARKET DATA

Recurring market data translated into charts, comparisons and actionable takeaways.

NextStopNY weekly market data featuring market charts and audience takeaways
03 / SOCIAL

The same market information is condensed into a swipeable 1:1 format for social.

NextStopNY Market Update social slide 1 NextStopNY Q4 Data Matrix social slide 2 NextStopNY Q4 New Listing Volume social slide 3 NextStopNY Contracts Signed social slide 4 1/4

FROM LISTING
TO CAMPAIGN.

Property marketing designed across physical and digital touchpoints.

DIRECT MAIL

New-listing announcement designed as a two-sided mailing piece.

Front of 333 East 55th Street Just Listed postcard
Back of 333 East 55th Street Just Listed postcard
BROKER OUTREACH

Private brokers’ tour invitation.

NextStopNY private brokers tour invitation

A SYSTEM BUILT FOR
EVERYDAY MOMENTS.

Beyond major campaigns, the visual system extended across recurring communications and practical brand touchpoints.

AGENT COMMUNICATIONS

Recognition + team announcements

NextStopNY Agent of the Month communication
NextStopNY new agent announcement
OPERATIONAL TOUCHPOINTS

Branded materials for everyday interactions

NextStopNY offer form
06 / ROLE

DESIGNING ACROSS
THE FULL EXPERIENCE.

Lead Designer · Web · Digital · Email · Print · Social

As Lead Designer, I worked across NextStopNY’s ongoing digital and print communications, maintaining a consistent visual presence across the brand.

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