01 / CHEAP OLD HOUSES · WEB DESIGN · UX/UI · E-COMMERCE

FROM SOCIAL FAVORITE
TO TV BRAND.

Cheap Old Houses already had an established website and loyal following when its HGTV series introduced the brand to a larger audience. The website needed a clearer way to turn that attention into exploration.

ROLELead Designer
TEAMClient · Designer
SCOPEUX/UI · Visual Design · Responsive Web · E-commerce
PLATFORMSWordPress · Shopify · Shogun

TV CREATED A NEW
USER JOURNEY.

The existing website didn't have a dedicated episode system. New viewers needed a clear path from watching the show to finding an episode online, then exploring the full restoration story in one structured recap.

01WATCHHGTV
→
02VISITCheap Old Houses
→
03FINDShow + episode
→
04EXPLOREFull episode recap

BUILDING AN EPISODE SYSTEM
THAT DIDN'T EXIST.

I created a reusable episode structure that made recurring content familiar to navigate while giving every restoration room for its own story.

01
SHOWShow details · where to watch
↓
02
EPISODE INDEXBrowse individual restorations
↓
03
EPISODE RECAPOne reusable long-form destination
01HOUSE + STORYEpisode context and restoration narrative
02ROOMS + RESTORATIONRoom-by-room story, imagery and details
03PEOPLE + PARTNERSCredits, collaborators and featured brands
04BEFOREOriginal condition and process imagery

DESIGNED FOR
DISCOVERY.

01 / ENTRY

FIND IT QUICKLY.

Show and episode entry points give viewers arriving from television a direct path to the content they came for.

Cheap Old Houses HGTV landing experience continuing into the episode discovery grid
Cheap Old Houses episode recap Dining Room section showing restoration story copy and finished interior photography
02 / HIERARCHY

EXPLORE THE
EPISODE.

A repeatable hierarchy organizes each long-form recap into a room-by-room restoration story.

03 / CONNECTION

STORY + PARTNERS,
IN ONE RECAP.

Partner mentions live inside the restoration story, with a dedicated reference later in the same recap.

SAME EPISODE RECAP ROOM STORY → PARTNER MENTION → PARTNER REFERENCE

BEYOND
THE SHOW.

The same brand experience also needed to extend into commerce and publishing. I designed and built the Shop and Book experiences in Shopify using Shogun, while the core show and episode experience lived in WordPress.

WORDPRESSSHOW · EPISODE INDEX · LONG-FORM RECAPS · PARTNER CONTENT
SHOPIFY + SHOGUNSHOP · BOOK
Cheap Old Houses Shop page showing the membership bundle and merchandise product grid
01 / SHOP · SHOPIFY + SHOGUN

COMMERCE

A dedicated merchandise destination for the growing fan community.

Cheap Old Houses Book page showing the book presentation, editorial description, gallery and purchase call to action
02 / BOOK · SHOPIFY + SHOGUN

PUBLISHING

A focused experience for the book story and purchase path.

ONE FLEXIBLE VISUAL LANGUAGE
EDITORIAL HIERARCHY / MODULAR CONTENT / PHOTOGRAPHY / RESPONSIVE DESIGN
06 / ROLE + OUTCOME

DESIGNED ACROSS
ONE GROWING ECOSYSTEM.

Lead Designer · UX/UI · Wireframing · Responsive Design

I worked directly with the client and another designer from page structure and wireframing through visual design and responsive layouts. The core show and episode experience was built in WordPress; I designed and built the Shop and Book experiences in Shopify using Shogun.

The work introduced a reusable episode structure and a clearer path from television into the existing Cheap Old Houses digital experience, while supporting the brand's expansion into merchandise and publishing.

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